Music and the Mere Exposure Theory

Can getting into the groove help boost your concentration? People have their preferences for whether or not they like to listen to music while concentrating on creative tasks. WordPress founder, poet and music composer Matt Mullenweg listens to the same song on repeat to boost cognitive performance.

There is some science behind this, based on the theory of mere exposure. This is an interesting application of music for neural self-hacking. Theabove link to the article by Joseph Mosby details an interesting anecdotal experience, it would be really interesting to see the results in a controlled experiment.